Creating ads on Facebook and Instagram is a great way for musical artists to get people interested in their latest album, tour, merch, and other promotions.
Our team will craft meaningful, fun, creative videos for Facebook or Instagram in varying lengths and formats (we recommend videos that are 3+ minutes long for Facebook or up to 60 seconds for Instagram) that align with your business goals down the line and that highlight the artist, close up, during the first 3 seconds.
We will use Facebook and Instagram advertising tools to reach an audience of people who are most likely to be interested in what you want to promote. From the people who watch your videos on Facebook and Instagram, we can create a Custom Audience. We can then create a Facebook ad to show to this qualified audience.
Using the two groups above, you can then create a Lookalike Audience to reach new people who are likely to be interested in your music because they’re similar to your established audiences.
Our team thinks creatively when choosing imagery and videos for mobile ads. Even simple changes can make a big difference.
We will test different versions of the ad creative by creating a split test. A split test lets you see which ad works best so that we can improve your future campaigns. We will measure the success of your ads based on increased video views, sales, awareness, or conversions.