Mc Donald’s Wins the Superbowl Social Media Game

The #superbowl #Socialmedia Results results are in and MC Donald’s comes in #1, at least on twitter that is. According to twitter’s online polling questionnaire McDonald’s came out on top, earning nearly 200,000 more interactions on Twitter than the nearest runner-up, Always.Twitter measured the interactions based on many metrics such as its tailored #hashtag, mentions of the brand, its product, its stars in the ad and other unspecified metrics. Over 28.4 million tweets were sent during the game, related to the match and the halftime show, topping last year’s total by over 3 million missives. Get more details on how MC Donald’s did it here.